01 — Who I am
For years I had two jobs. One paid the bills. The other one I just couldn't stop doing.
My first Photoshop edits. My first paid logo commissions. The first videos I ever cut. My first Instagram pages, and the first communities that grew around them.
For the last six years I travelled around Europe and the world closing new contracts, managing clients and presenting the results I brought in. But I never stopped doing what I love. At night I turned into a content machine: dozens of Instagram pages and YouTube channels, from podcasts to history and documentary channels. Some went viral, most taught me something, all of them made me better.
I built a brand from zero, and it became the most popular niche format in Western Australia. So I did it a second time, and it worked again. More than thirty sold-out events, thousands of guests, and over 2 million in reach, all of it organic.
Moved to Vienna recently. Content creation isn't the side project anymore — it's the only job. Now I'm looking for the team to do it with.
Everything I learned in six years of management, I now put into content.
02 — What I do
I run the pages of my own brands, and I launch new ones. Strategy, calendars, method, publishing, analytics and metrics. Nothing happens by chance: every post is part of a plan I made before it went out.
I make people stay. The algorithm can rent you a following for a while; a community is yours. So I build the part that remembers people: funnels and lists, newsletters I write and design myself, DMs, emotion, curiosity. Anyone who sees a post from one of my pages should know it's ours before they even read the handle.
Images, branding, campaigns, short-form and long-form video, built from the hook to the last cut or slide. Reels, carousels, key visuals and full brand identities. Nothing comes out of luck: I spend more time thinking and planning each piece than I do actually making it.
03 — The proof
I only counted projects I can still show you, straight from Instagram Insights, TikTok Analytics, YouTube Studio and Meta Business Suite. The dozens of pages I've collaborated with or closed aren't in here.
04 — Case studies
Different platforms, different audiences. Same results.
A reel on an Instagram page I started from scratch. The hook lands in the first second, and the cut never gives you a reason to leave. 837K people watched it.
History Tales is a WWII short-form channel I launched from nothing. I researched every story, wrote every script and cut each one to under sixty seconds.
And dozens of other pages and channels. There have been a lot since I was a kid, back in 2015. Most of them are closed now and just a memory, but I still use what they taught me every day.
Through my studio, Vizija, I built Balkanizd and Ciao Bella from nothing: the name, the look, the voice, the content, the newsletter and the funnel. This is what a season of Balkanizd looks like from the inside. Every story, carousel and post below was planned, designed and published by me.
Carousels
Every campaign above started as an idea in my head and was designed by me in Photoshop. The Essentials series also shows how I work with AI: after long rounds of prompt engineering and testing, objects like the wristband and the sunglasses were generated to look completely real.
Other pieces of content made for the brand
The second one
Ciao Bella: Perth's first luxury Italian nightlife experience. A new crowd and a new look, built with the same method.
05 — Newsletter
I built the funnels that grew this audience: every event brings new people onto the list, and today it's over 1,500 subscribers across the two brands. I write every email from start to finish, from the images to the hook to the last button. They sell tickets, and they give us something no algorithm can take away: a direct line to our community.
We're throwing a party at 9am. No, really...
Real emails sent to the Balkanizd list. Scroll inside the window to read them, pick another one on the left.
06 — The work
Reels, YouTube thumbnails, carousels, covers and promos: a loose collage of things I've made over the years. Hover a video to preview it, click anything to see it big.
07 — Toolkit
EU citizen, living in Vienna.
I can start right away.
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